Author Archive

Andy Viitalähde-Pountain (Industry Live Agency / Grizzy Management)

Andy has been in the music business for the last 25 years plus and a live agent for 15 of those. He runs Industry Live Agency and recently he broadened his church by forming Grizzly Management, which now manages a roster of clients from around the world including Lucy Spraggan.

Sarah Jamieson (DIY)

Having established her own music website back in 2006, Sarah Jamieson studied Journalism and English BA (Hons) at Northumbria University, before relocating to London in November 2011 to take up the position of DIY’s News Editor. After spending three years in the role, she was promoted to Deputy Editor in 2014, before stepping up to her current position of Managing Editor in May 2015. She’s since overseen the creation of eighteen issues, with cover stars including Paramore, The KIllers, Run The Jewels, The Big Moon and St Vincent.

DIY have built a strong track record of supporting artists from the earliest junctures in their careers. With a reputation for both discovering and nurturing acts, it has been through the long-term media infrastructure of monthly print magazine – 40,000 copies of the free magazine are distributed via 250 outlets across the UK – website, social media channels and live events that they’ve been able to help artists develop within the DIY community.

Gareth Mellor (TuneCore UK)

Gareth is head of TuneCore UK, overseeing TuneCore’s expanding roster in the region and the organization’s growth in the UK.
Ahead of joining TuneCore in 2021, he served as Marketing Director, UK & EU for more than three years. Whilst at Kobalt, Mellor oversaw all marketing activity in the region, including the relaunch of its recorded music division, AWAL. Mellor led global partnerships with Zoom, The U.N, Icelandair and ethical clothing company, Lucy & Yak, while overseeing the company’s event activations at SXSW, The Great Escape and BBC Introducing Live. Mellor was also a key component of Kobalt’s progressive diversity strategy in the region, forging partnerships with PRS Foundation: Women Make Music, She Said So, Featured Artists Coalition and Music Managers Forum.


Minas is the project from Cardiff producer James Minas alongside drummer Greg Davies and bassist Bob Williams. The songs tell stories of a chequered past over a mix of deep melodic soundscapes and loud, aggressive stanzas. Covering subjects from personal struggles with mental health to finding a place in the society we have. As a producer James is working to build a new sound for the South Wales scene with a number of artists and genres (such as Luke RV, Dead Method, Dan Bettridge, Razkid and more) but as an artist he presents brutal honesty going against his natural defenses to present the most open and vulnerable self for anyone who wishes to listen.
Minas grew up in the circus with parents who were heavily involved in the 1980’s Punk scene and then moved to secondary school in the Welsh Valleys, with the boredom and misbehaviour that came with it. Minas aims to create music that discusses these things and ends with an empowering feeling of hope, something we all need in right now.

100% Rabbit

Based in Cardiff, but originally hailing from Poland, 100% Rabbit are a synthpop/artpop duo – Malgola and Adam. Combining talents to produce a sound which draws heavily on influences like 80s synthpop, 90s
indie, early 2000s R’n’B, 100% Rabbit create their own music language of modern pop.
According to The Line of Best Fit review, ‘100% Rabbit are incredibly hard to pigeonhole.(…) guitar and synth collide to create a monstrously pleasing sound that instantly gives the room the inclination to have nothing but a good time.’
Their self-released 2019 debut album ‘Rising’ gave the band positive reviews, gigs at festivals including Spring Break (Poland), Wales Goes Pop, IngleFest Bristol, HUB Festival Cardiff, and Swansea Fringe, and support acts like Teen (US), Ava Luna (US) and Penelope Isles (UK). A further boost to the duo’s burgeoning appeal was having songs played on BBC Wales’ Adam Walton’s show.
2020 saw 100% Rabbit release two new singles followed by an EP ‘Inner Villain’ which will premiere on the 5th of February 2021


Finally awake. A glimpse through gaps in the curtains reveals the all-conquering splendour
of nature, a totem for the poetry within and a beacon of insurmountable awe. As winter mist
rolls away from the summit, the residue of the morning lingers lightly on leaves and the
elegantly solemn sound of Yucatan begins to play. A soundtrack to the movie of each and
every day, each beat the step of fragile human feet beneath the magnificence of that which
cannot be created, nor destroyed.
Uwch Gopa’r Mynydd (Above the Mountain Summit) is the third release from Yucatan, first
released in the UK on Recordiau Coll in summer 2015, and follows their praised, debut
album, Yucatan (2007) and standalone EP Enlli (2010). The band, made up of itinerant
multi-instrumentalists, Dilwyn Llwyd, Alex Morrison, Gwyn Llewelyn and Osian
Howells, is led by Llwyd’s profound, quiet artistry on the edge of Wales’ Snowdonia
National Park. Produced in partnership between the band and fellow Welshman, the
Mercury Prize-nominated producer, David Wrench (Jungle/FKA Twigs) in North Wales,
the album’s sweeping instrumentation achieves cinematic, emotional weight with the most
delicate of touches.


What started as jam sessions between friends in 2017, SYBS are a Cardiff based Indie-Slacker band bursting with hypnotic guitar riffs. Osian Llyr (Guitar/Vocals), Kieron Macdonald Brown (Guitar), Herbie Powell (Bassist) and Daf Adams (Drums) make up the Welsh outfit. Strong fusions of influences like Cate le Bon, Pixies, and Sonic Youth lead the band to concoct a vibrant mix of danceability and angst. Debut single ‘Paid Gofyn Pam’ burst onto the scene and was voted #1 in Radio Cymru’s ‘Siart Amgen’ 2019.

SYBS lit up Maes B in 2018 & 2019 along with Green Man Festival in 2019, gigging all around Wales. Proud of their roots, the band blends the English and Welsh language in their sets. Touring the UK with fellow label-mates in late 2019, the band headed to Italy in the December for the SUNS Festival. Known for their energetic performances, ‘Cwyr’ and ‘Anwybodaeth’ – two more singles released in 2020, encapsulate the bands lively demeanour. Inspired by The Orielles, Pavement and Parquet Courts, 2021 promises more exciting releases to come.

Gwenifer Raymond

Raymond began playing guitar at the age of eight shortly after having been first exposed to punk and grunge. After years of playing around the Welsh valleys in various punk outfits she began listening more to pre-war blues musicians as well as Appalachian folk players, eventually leading into the guitar players of the American Primitive genre. Her latest record on Tompkins Square is a turn in direction featuring a much more established personal style and adventurous embrace of compositional approach to the tradition.

Silent Forum

Silent Forum are a post-punk band which flit from cold and brooding to anthemic and overbold with ease. Humorous lyrics centred around office work, the Welsh music scene and life in the UK during lockdown give listeners a different, amusing take on their inner workings during both mundane and extraordinary events. The group’s primary motivation is to surprise and entertain, giving listeners pop music which excites by pushing them slightly outside of their comfort zone. Their live persona reflects this, with vocalist Richard Wiggins diving around on stage and getting het up amongst the audience, something the band have not been able to indulge in since March.

In late 2019 the band released their debut album Everything Solved at Once which was the culmination of several year’s efforts. It felt like the group had “arrived” at a sound, neither the fresh faced, excitably indie of their formative years, nor the straight up angsty post-punk of their early EPs, rather – something in between. Lockdown has pushed Silent Forum away from live music meaning they are already focusing on their next effort which is seemingly even hookier and more immediate.

Dirty Freud

Dirty Freud is an electronic live & recording artist from London, but has found success since moving to the North of England. His music contains elements of dubstep, 2-step garage, bassline, reggae and this unique sound of electronic music has been coined Electrodub.

Last year was a massive year for Dirty Freud as his sound was given an even bigger stage to flourish at Glastonbury, All Points East, Citadel, Boomtown, Beatherder, as well as internationally in countries like Germany, Croatia and France.

He has previously received key support in the UK from the likes of Jon More of Coldcut and DJ Krush.

Liz Hunt (Creative Republic of Cardiff / The Moon)

Liz Hunt is co-owner of Cardiff live music venue The Moon, including responsibility for programming. She organises Hub Fest, Cardiff Psych & Noise Fest and Wales Goes Pop, along with music community events such as networking and workshops. Liz is a songwriter and vocalist for indie pop band The School, runs the UK mail order for Elefant Records and is a member of the Cardiff Music Board.

Benji Wild (Musician)

Cardiff born MC, Benji Wild, known also as the front man south wales rap collective ‘Astroid Boys’ is currently promoting his debut solo album ‘Skull & Bones’ which is due for release in winter of 2020. Benji has been touring and performing for over a decade and has taken to the stage in support of such artists as ICE T, STORMZY, ENTER SHIKARI, CYPRESS HILL & MORE.
With a new, matured sound and the familiar energy that fans have come to know and love, it is without doubt that his new project will get heads turning and bodies moving!

Benji will be speaking on the following panel…

Music & Race in Wales

Becky Hawley (Stealing Sheep)

Bex is one third of 'Stealing Sheep', a group of all female musicians based in Liverpool. They
have been together since 2010 and have released 3 album's via Heavenly Recordings and
have toured worldwide including a recent tour in Japan. They are predominantly self-
managed, self-produced and self-directed, devising live shows with bespoke lighting,
dancers, inflatables, projections and other customized 'special effects'. They have worked
on several commissions including a Delia Derbyshire inspired conceptual show called 'Wow
Machine' that showcased at The Great Exhibition on the North, and a Suffragette Centenary
Procession that included a 15 piece all female marching band and 15 dancers. They have
also worked on live scores for film including a soundtrack remake for a sci-fi animation
called Fantastic Planet, in collaboration with the Radiophonic Workshop and recently
performed their latest album 'Big Wows' at the Southbank centre as part of Nile Rogers
MeltDown and joined a variety of artists in a show celebrating David Lynch at the Barbican.
They recently sync'd their track 'shut eye' to the theme tune of a new Netflix series called
'Get Even' and have also featured on Greys Anatomy, Hollyoaks (advert), Sony Vista and
other Netflix soundtracks.

Visit Stealing Sheep

Becky will be speaking on the following panel…
Direct Input – Stealing Sheep in Conversation.

Lekan Latinwo (Intricate Management)

Artist manager for Deyah, Baby Queens and Rodney P. Also involved with Crate 808 podcast

Lekan will be speaking on the following panel…

Music & Race in Wales

N’famady Kouyaté (Musician / The Successors of the Mandingue)

N’famady Kouyaté is an artist/musician from Guinea West Africa. Malinké in origin and born into a griot/djeli family – the hereditary tradition where djeli have responsibility for preserving traditional Mandingue culture by sharing ancient rhythms, songs, and stories. As an infant he learned balafon (a traditional wooden xylophone), and went on to djembe and drumming in the ballet groups of Conakry (Guinea’s capital), later joining theatre and orchestral groups for festival tours across Africa. N’famady is a master balafonist, singer, percussionist, multi-instrumentalist, and founder of Les Héritiers du Mandingue (tradi-modern group) – now The Successors of the Mandingue in Wales.

Visit N’famady Kouyaté

N’famady will be speaking on the following panel…

Music & Race in Wales

AIM & Music Declares Emergency

AIM is the not-for-profit trade body exclusively representing the UK’s independent music sector, which makes up a quarter of the recorded music market. Now in its 20th year, AIM’s members range from the largest, most respected record labels and associated music businesses in the world to self-releasing artists and the next generation of entrepreneurs in music. AIM promotes and supports this exciting and diverse sector globally and provides a range of services, commercial opportunities and practical help to members, enabling them to innovate, grow and break into new markets.

Music Declares Emergency is a group of artists, music industry professionals and organisations that stand together to declare a climate and ecological emergency and call for an immediate governmental response to protect all life on Earth.

5:00pm – 5:45pm

SPEAKER: Maddy Read Clarke



Gareth Evans (Goliath Media)

Gareth Evans is a fingerstyle instrumental guitarist from North Wales. Known best for his top quality YouTube guitar lessons and instrumental guitar covers. Since 2009, Gareth has been teaching and inspiring a new generation of acoustic guitar players from every corner of the globe and turning his hobby into a full time profession, going full time in 2014. To date he has amassed over 1.1 million subscribers and over 200 million views across his 3 YouTube channels.

Visit Goliath Media

Gareth will be speaking on the following panel…
Keynote – Gareth Evans Q + A

Craig Pennington (Bido Lito! / Future Yard)

Craig is the Founding Editor of Bido Lito! – The Liverpool Music Magazine. Since it first emerged in May 2010, the magazine has established itself at the forefront of new music on Merseyside, providing a platform for the region’s emerging new artists. The magazine also runs a vibrant and successful creative agency. In addition to this, Craig is a co-founder of Liverpool International Festival Of Psychedelia (Liverpool Psych Fest), which was named ‘Best Small Festival’ at the 2015 NME Awards and is the largest festival of its kind in Europe. In 2019 Craig founded Future Yard CIC, with a view to utilising music as a force for positive social change in Birkenhead (on the Mersey’s western bank). The project started with Future Yard Festival this summer, with Clash declaring the event; “a successful platform for grassroots talent; Merseyside’s musical community might have just stumbled upon its hallowed ground.”

Visit Bido Lito!
Visit Future Yard

Craig will be speaking on the following panel…
Direct Input – Stealing Sheep in Conversation.

Andy Jones (FOCUS Wales Co-Founder and Music Booker)

Andy Jones is the co-founder and music booker for the FOCUS Wales showcase festival. Andy has worked within the music industry for over 15 years; as an artist, label MD, and promoter. He’s delivered work for a variety of labels, including dedicated releases in the UK, Germany, Italy and Canada. Through these projects Andy has gained extensive experience of the various sectors, providing his team with a depth of expertise which underpins the delivery of the FOCUS Wales festival. FOCUS Wales is an annual international showcase festival for the Welsh music industry, and takes place in Wrexham each year, placing the industry spotlight firmly on the talent that Wales has to offer the world. 2021 marks the festival’s 10th anniversary year edition, and will welcome over 15,000 festival goers, with over 250 bands from around the world performing across 20 stages. Alongside the annual festival, FOCUS Wales also have an international branch to their work, supporting artists from Wales to export across the globe, with FOCUS Wales showcases to date at SXSW, M for Montreal, BreakOut West, and more projects in the works. Andy has taken part in conferences at music industry events around the world, including BreakOut West (Western Canada), Tallinn Music Week (Estonia), UU Sound (Russia), POP Montreal, M for Montreal, SHOW ME (Switzerland), Indie Week (Toronto), LUCfest (Taiwan), TAMM (Japan), Ear Hub (Hong Kong), MU:CON (Korea), Zandari Festa (Korea), Nova Scotia Music Week, Live at Heart (Sweden), and NewSkool Rules (The Netherlands). CONNECT AT TWITTER & INSTAGRAM: @AndyJonesHQ

Matt Covey (Tamizdat)

Matthew Covey has worked in music and arts immigration since 90s. As a member of the critically acclaimed US/Slovak indie-rock band Skulpey, as Knitting Factory Records’ Amsterdam booking agent, and as the manager of Grammy Award winning band, the Klezmatics, Covey’s varied career has given him a broad understanding of the entertainment industries. He has presented and chaired panels on artist mobility issues at numerous conferences, including SXSW, CMJ, WOMEX, Folk Alliance, APAP, The Great Escape, M4Music, YouBloom, Swn, Reeperbahn, HWCH, IndieWeek, Western Arts Alliance, Mundial Montreal, NXNE, The Edinburgh Fringe, Palestine Music Expo, Output Belfast, NY Winter Jazz, FimPro, and Eurosonic. Covey is a founding director of Tamizdat, a 501(c)(3) non-profit that promotes international cultural exchange. He is president of Howard Zinn’s Voices of a People’s History of the United States, and founder of ContraBanned. He holds a J.D. from New York Law, an M.A. focussing on post colonial literary theory from University College Dublin, a B.A. in English from Oberlin College, and is admitted to the New York Bar.

Bronnie (Musician)

Bronnie is a female pop punk rock artist and band and global ambassador for the US-based mental health charity Project Buddy. Over the past three years Bronnie has toured the UK Europe and US building an impressive and dedicated fan base. This commitment to touring has led to the artist charting in the Top 3 of the rock charts in the UK Ireland Belgium the Netherlands and Poland with a string of singles and EP’s. Over the past year Bronnie has undertaken a number of tours and support shows with well known bands such as Neck Deep, WSTR, SumoCyco etc.

Bronnie will be speaking on the following panel…
Building your strategy Part 2 – Digital Platforms

Joe Hastings (Music Minds Matter)

Joe is the Head of Health and Wellbeing, providing life-changing frontline support services to musicians in need across genres and career stages. Joe was instrumental in facilitating the delivery of the Musicians Hearing Health Scheme, with 15,000 accessing the service since 2017 and also lead on the delivery of the around the clock listening ear service Music Minds Matter. Joe is passionate about developing a range of innovative support services focused on the needs of those working in the industry throughout their careers. An accomplished musician, when not at HMUK Joe composes music for film.

Visit Music Minds Matter

John Hywel Morris (PRS for Music)

John started as a musician and composer in numerous Welsh language bands before moving to London with a band. Now Welsh based, he is PRS for Music’s Senior Membership Relations Manager for Wales, he serves all Welsh PRS and MCPS composers, publishers and authors. He has also worked across several different areas ranging copyright to all aspects of licensing. He initiated the first joint licensing of MCPS and PPL repertoire and was instrumental in devising the blanket licensing of repertoire used by independent production companies for S4C, which is in place to this day.

Visit PRS for Music

Otto (Musician)

Otto is an Indie-Pop artist from Wales. Having graduated from the prestigious Forte Project and been championed by Bethan Elfyn (BBC Radio 1) he has already been singled-out as one of the most talented artists of his generation. Over recent years he has opened for acclaimed acts such as Louis Baker and Saint Raymond and has performed everywhere from HubFest and Landed Festival to Swansea Fringe, Swn and HowTheLightGetsIn. Otto’s single ‘Boxer’ was A-listed on BBC Radio Wales for six weeks over the summer and his new EP (‘Post’) was supported by the BBC Horizons Launchpad Fund.

Visit Otto’s Website
Otto will be speaking on the following panel…
Keynote – Dave Stewart, TRACKD, and Otto

Richard Hannan (Big Indie)

Senior music executive for a US Record Label and Music Publisher: Big Indie – Executive Vice President

Over three decades of the music industry with accolades including Brit Award, Smash Hit Award, Music Week Award, Capital Radio Award and MBA Best Music Video Awards and multi-platinum sales and gold disks for working across many genres in the realm of popular music.

Toured and released music around the globe from Japan to Lagos, and New York to Syndey.

Visit Big Indie

Rob McGee (FMLY Agency)

Rob was the founder of UK based agency Electric Harmony. He was part of this company for 7 years working with artists such as Idles, October Drift , Demob Happy & Lazy Day among others. In 2018 the decision was made to close the doors of Electric Harmony for good. As of January 2019 the agency merged with The Empire Agency.

The Empire Agency proudly holds offices in Los Angeles USA & Bristol UK. Our most recent signings include KT Tunstall, THUMPER, Zion I & Tusks. Rob now represents over 20 artists including CAPYAC, RDGLDGRN, Little Brother, Shawn James & more…

Visit Empire Agency
Rob will be speaking on the following panels…
Building your strategy Part 1 – Planning for the worst and hoping for the best.
A Working Live Sector – Road to Recovery.

Sam Dabb (Le Pub)

Sam Dabb has been working in and managing Le Pub for 23 years. Under her guardianship it became a top venue on the Uk touring circuit and has been nominated for many awards including NME Small Venue Of The Year in which it finished third overall and first in Wales. In 2016 when faced with closure due to the sale of the building Sam set up a co-operative and launched a community share offer enabling Le Pub to move to much bigger premises and become a multi use artspace as well as a venue.

Visit Le Pub

Sion Trefor (Musician and Composer)

Sion Trefor is a composer, performer and producer based in the UK. His work is distinguishable by a fluid, staggeringly emotive musical language that is both highly distinctive and accessible. Recent / upcoming projects include composing and producing scores for three upcoming features, Netflix series ‘Freud’ and BBC’s Gavin & Stacey Christmas special (international version). Recent clients including Rolex, Disney, Aston Martin, Google Arts & Culture, Nationwide, Saatchi & Saatchi, AIG and PwC. Sion released his debut solo piano album earlier this year, and releases his band, Future Kult’s debut EP in October 2020.

Visit Sion’s Website

Tom Sweet (British Council)

Tom is a member of the British Council music team and works as Programme Manager with countries in Wider Europe and South Asia.
His background is in live music, having held roles as Music Programmer at The Big Chill Festival the Barbican Centre in London and Warwick Arts Centre. With No-Nation he developed and produced events for venues and organisations including Sydney Opera House South Bank Centre Royal Opera House Brighton Festival and Music Beyond Mainstream.

More recently he developed UK and international touring projects with Asian Dub Foundation The Light Surgeons and CDR.
He is really missing live music!

Visit British Council

Mike Corcoran (Freelance Consultant)

Mike helps organisations around the world to find creative ways to engage with their audiences, and maximise and measure the impact they make.

He is an Associate Consultant with the Co-production Network for Wales, a Visiting Researcher in the Faculty of Arts, Science and Technology at Wrexham Glyndŵr University, and a Mentor for with Welsh Government’s Accelerated Growth Programme for new businesses.

Mike regularly speaks at conferences and events, and has published a number of papers and books on themes relating to business, entrepreneurship, communication and creative public engagement. He has a degree in Physics and Philosophy from Durham University.

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