Yaw Owusu (POWER UP)

Yaw Owusu is a Liverpool-based creative consultant. He builds projects that integrate music, culture and content production that deliver long-term impact for creatives, brands, organisations and communities.

Yaw has worked with the likes of MTV, BET, MOBO, BBC, Universal Records, Levi’s, Liverpool Football Club, Google, The Fader and more. He has helped launch the careers of multiple artists and has produced several radio, television and documentary projects.

Currently, Yaw is creatively directing the programmes for POWER UP, Liverpool International Music Festival (LIMF), LIMF Academy, ON RECORD Festival and the inaugural Liverpool Against Racism festival for the Mayor of Liverpool’s office.

Yaw also serves as a board member for the Liverpool City Region Music Board and Black Music Action Group and leading music talent and digital sector development organisation, Generator NE.






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