Samuel Whiskas (Music Local)


Samuel Nicholls or whiskas as he is mainly known in the music industry, is a Senior Lecturer in Music at Leeds Beckett University, founding the BA Music Industries Management course. He initiated the Music:Leeds project in 2017, before establishing the emerging talent programme Launchpad and building Music:Local as a vehicle to connect and support local music sectors more broadly. Previously, whiskas has run a music venue and live promotions company, founded the Dance To The Radio record label, was guitarist in the band ¬°Forward, Russia! and has worked as an appointed advisor for organisations such as Yorkshire Festival, Leeds 2023 Artistic Programme, PRS Foundation and Yorkshire Sound Women Network.

  • Winner of Best Festival for Emerging Talent at UK Festival Awards

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