The signature baritone and lyrical dexterity of Cardiff’s premier emcee Skunkadelic is instantly recognisable amidst the ever fertile soundscape of UK Hip-Hop. Bearing a musical heritage shaped by the golden era of hip hop and rooted in his family domain of Nigeria, he channels raw passion, experience and ingenuity into every rhyme.

Following his debut album release ‘Musically Drifting’ Skunkadelic has racked up an impressive number of accolades including live shows alongside Talib Kweli, Chali 2na, The Pharcyde, Jehst, Rag n Bone Man, Blackalicious, Ugly Duckling, Jungle Brothers, Ocean Wisdom…. As well as collaborations with the likes of The Allergies, Mr Woodnote, Dr Syntax, TY, Sparkz, Truthos Mufasa, Abstract Soundz, Twogood, Unchained XL, Band Pres Llaregubb amongst a host of others. The hunger to create and share is the driving force that influences every move he makes. 2020 has seen is music really gain traction with heavy rotation from Lauren Lauverne (BBC6 music), Adam Walton (BBC Radio Wales), Jo Wiley (BBC Radio 2) & Tom Robinson (BBC6 music)

Aside from solo work, Skunkadelic has a resident post at the helm of 9-piece monster funk collective Afro Cluster and has written, recorded and toured extensively with the group over the last decade. They’ve appeared at numerous high profile festivals and events including Glastonbury, Womad, Greenman, Boomtown & Festival Of Voice and toured alongside the likes of Ibibio Sound Machine, Craig Charles, Gilles Peterson and Hot 8 Brass Band.

Consistently sharing his creative journey, he honed his networking skills as a booking agent at both Cardiff’s ‘Starving Artists’ promo team and Liverpool’s ‘Fiesta Bombarda’ agency. He is also emerging as an educator, running a series of music/art workshops in schools and within his local community, demonstrating a dedication not only to artistic output but to the burgeoning industry and training that underpins it.

With a new EP in the works and a full album from Afro Cluster out February, 2021 has been yet another productive year.

Steve Zapp (ITB)

In a business so susceptible to short-lived trends, few have the courage to trust their instincts. But from his earliest days as a gig-goer, Steve Zapp realised that his gut feeling was pretty reliable when it came to music.

That strength of conviction and resistance to prevailing fashions has served him well over 11 years at ITB. “I started out as ents manager at Reading University in 1991,” says Steve, who originally hails from Kent, “and when I was younger the bands I tipped seemed to happen, for some reason (see “First gig that blew you away” for proof of that). That helped me trust my own belief in an artist, and many of the acts that are doing best for me now – such as Biffy Clyro, Editors and The Courteeners – were unsigned when I saw them, but they had something I believed in, and I felt I could see the bigger picture with them and build their career from the live side of things.”

Jonathan Sauvé (High Commission of Canada in the UK)

Counsellor, Public Diplomacy

Magda Sulma (Independent Digital)

As a Head of Content I work alongside label management and delivery team I help to facilitate the growth of our digital department and assist our roster of independent labels and artists in getting the best out of their release.

Rhys Morris (Trac Cymru)

Guitarist for Avanc, a project supported by Trac Cymru. Currently studying Music and Sound Recording at the University of York.

Danny KilBride (Trac Cymru)

I am Director of Wales’ national organisation for our indigenous arts of tradition, Board Member of European Folk Network and Celtic Neighbours.

Working with FOCUS Wales and Tŷ Cerdd, we’re running the Artist Development Programme supporting the Wales presences at Showcase Scotland.

I’ve a 50-year career as a performing artist and am very proud to be bringing members of our national youth folk ensemble, AVANC, to meet you this year.
I work to bring the music of Wales into the world

Adam Parslow (Le Pub)


Betsan Moses (Eisteddfod Genedlaethol Cymru)

Betsan is the Chief Executive of the National Eisteddfod of Wales since August 2018, the largest cultural festival in Europe. She was previously Head of Communication and Public Affairs at Arts Council of Wales. Betsan started her career in public relations, before becoming a lecturer in theatre at Trinity College, Carmarthen. She’s a BA graduate of Aberystwyth University specialising in Theatre, and also has an MA in the European Dimension and Language Acquisition.

Eleri Angharad (Eleri Angharad Music / Mondaay Media / Siren Songwriting / Rodeo Town)

Eleri Angharad is an Country/Pop artist, songwriter, publicist and music promoter.
Eleri co-founded Siren songwriting, runs her own PR company Mondaay Media and also co-runs Rodeo Town, a country music night and blog in Wales.

Eleri has been releasing music since 2014 and has surpassed 650,000 streams on Spotify, garnered international and commercial airplay including BBC Radio Wales, BBC6 Music, Absolute Country Radio, Countryline Radio and UK Country Radio, has toured across the UK and EU, and performed at Country 2 Country (The O2, London), The British Country Music Festival, Glastonbury, How The Light Gets In and many more.

Siren Songwriting is a female song writing community designed to create a safe and collaborative space for women, set up by Eleri and singer/songwriter Naomi Rae,. Together they have run songwriting sessions, workshops and curated our own festival stages. Eleri currently writes with artists from all across the UK, Nashville, New York and France via in person sessions and Zoom.

Mondaay Media is a Music & Event Marketing & PR hub with coverage achieved on, Absolute Country, Countryline TV, BBC Radio Wales, Wales Online and 100s of independent blogs, websites and playlists.

Rodeo Town is a country music night set up by Eleri Angharad and Richard Samuel that aims to showcase the best Country talent that Wales has to offer and bring the finest country music artists to Wales.



“One beautiful sonic experience” God is In The TV

Michael J Kennedy (SWND Records)

I’ve been hosting the Welsh Connections radio show for 10 years which promotes Welsh born /based creatives in or from Wales. As SWND we are a label, PR company, Magazine and (soon to be launched TV show) as well as host for two annual festivals and other live events – all set up to promote Wales to the wider world.

Caroline Murphy (SoundBox Music)

Caroline is the co-founder of SoundBox Music, an artist services company based out of Halifax, Nova Scotia specializing in event publicity, tour management, label services and artist development. Current clients include TD Halifax Jazz Festival, Goderich Celtic Roots Festival, Watson Entertainment (Madison Violet/David Francey), Beòlach, Rose Morrison, as well as various local artists on project-based contracts.

Kitt Carr (Wide Days)

Kitt Carr is Event Assistant for Scotland’s Music Convention and Showcase Wide Days, which was founded in 2010 and takes place in Edinburgh each April/May and Project Coordinator for youth focused annual music conference Off The Record.

Catrin Morris (Wales Arts International)

International Digital Communications Officer with a background in live music and events marketing.

Luke Jones (Clear Wave Music Ltd)

Currently it’s Head Of Music, Luke is one of the founders of Clear Wave Music, a music library sub-published world wide by BMG Production Music. It represents over 200 writers and composers and has placed hundreds of works into radio advertising campaigns, films and television productions in just 9 years.

As a writer and producer, Luke has supplied bespoke music idents and jingles to over 50 UK based radio stations. He has also written over 300 library music works, that have collectively been used in hundreds of TV shows including Panorama, Blue Peter, Neighbours, Home & Away, Top Gear, Bargain Hunt, Just Tattoo Of Us, MythBusters and a host of Disney Channel and CBBCs shows.

He is currently producing a critically acclaimed music industry podcast called “Where is MY hits Single?”, which has ranked in the “Top 25 Music Podcasts” on the Amazon podcast chart.

Portia Jones (Freelance journalist and podcaster)

Freelance travel journalist, podcaster and host of the Travel Goals Podcast.

Owain Llwyd (Composer)

Owain Llwyd is an award winning composer from Glyndyfrdwy, near Llangollen. His music has been broadcast worldwide on popular networks including BBC, Sky, Channel 4, ITV, Eurosport, Fox, Netflix and many more.

Hit TV Shows such as the X-Factor, Top Gear, Big Brother, MasterChef, Chef’s Table France and the US Open frequently feature his music.

His concert work includes solo instrumental works, choral works, brass band and orchestral commissions.

As orchestrator, his work ranges from Hollywood Trailers (such as ‘The Hobbit’) to TV Commercials.

As arranger, he has worked with artists such as Ricky Gervais, Gabrielle Aplin, Hannah Grace, Reuel Elijah, Swnami, Yr Ods, Mr Phormula, Casi and many more. He has also worked with global Dance brand Ministry of Sound arranging some of their biggest dance hits for Orchestra.

Owain has recorded in Abbey Road, Air Studios, BBC Maida Vale and Angel Studios working with many of the World’s leading orchestras. These include the BBC Concert Orchestra, BBC National Orchestra of Wales, WNO Orchestra, Budapest Philharmonic Orchestra, Berlin Film Orchestra, Slovak National Symphony Orchestra, F.A.M.E.S Macedonia Orchestra, Welsh Pops Orchestra, London Concert Orchestra and the English Session Orchestra.

Lowri Llewelyn (Welsh Government)

External Relations Manager – Canada Office, Welsh Government

Tatjana Domany (Austrian Music Export / Öst.Musikfonds)

Austrian Music Export is a joint initiative of the Austrian Music Information Center mica – music austria and the Austrian Music Fund. It’s aim is to be a service and resource center for exporters of contemporary Austrian music in all genres and aspects (recordings, live, synch, etc.). This includes providing access to information on Austrian artists and companies, building a substantial network of industry professionals and media, providing travel support and representing Austrian music at international trade shows, conferences and festivals. Austrian Music Export promotes international showcases of local artists and develops measures to strengthen international exploitation of Austrian repertoire by acting as a catalyst for export-oriented Austrian labels, agencies and artists.

Eleri Wones (Eleri Wones)

New music fan with strong Welsh connections. Experienced Focus Wales for first time in 2021 and am back again!

Helen Weatherhead (Audio Always / BBC 6Music)

Helen Weatherhead is lead producer of Craig Charles’ daily afternoon show on BBC Radio 6 Music – the UK’s No.1 digital radio station.

Since the programme’s launch through the independent production company Audio Always in October 2021, the show has featured interviews with artists including Blondie, Robert Plant, Kelis and RZA from Wu-Tang Clan, as well as Sir Tom Jones, Welsh Music Prize winner Kelly Lee Owens and Cardiff punk band Panic Shack.

Ian Bancroft (Wrexham CBC)

Chief Executive of Wrexham CBC leading the work on wrecsam2025 City of Culture bid

Julian Wilkins (Wordley Partnership and Q Chambers)

Practising intellectual property solicitor with a broad practice including music and music photographers. Also, a notary public, commercial mediator and arbitrator.
Keeping up with the nascent areas of the laws, including non-fungible tokens and their role in the creative industries.
I lecture on IP issues including for University of Reading and London Screen Writers’ Festival. I contribute to the EU Audio Visual Observatory plus other publications such as Television Business International.
When I have the headspace I write drama fiction and am a member of the Writers Guild of Great Britain.
Music is very much my inspiration.
Looking forward to Focus Wales 2022. Please do say hello and happy to chat.

Nikki Morgan (Wales Arts International)

Part of Wales Arts International (WAI), the international agency of Arts Council of Wales, Nikki is Senior International Officer. She focusses on the development of global partnerships and programmes that support artists from Wales to connect and collaborate beyond borders.

Kevin A. Steen (Wrexham Events Guide)

Managing Director of Wrexham Events Guide. A network of venues and promotions, collaborative approach. Covering Wrexham and surrounding areas.

Krista jones (Bardonrich)

Fat boar wrexham
Maesgwyn hall
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fat boar mold

Antwn Owen-Hicks (Arts Council of Wales)

My role as an Arts Development Officer covers a range of work, including music, venues and community arts. As a musician, I’ve recorded and toured as part of the Welsh folk band Carreg Lafar and also I organise the Welsh presence at the annual Festival Interceltique de Lorient in Brittany.

Olaf Furniss (Wide Days, Scotland)

Founder/Director of Wide Events CIC, which hosts the Wide Days music convention/showcase, the Off The Record Youth events and the Born To Be Wide music industry evenings.

Host of the world’s first music tourism conference and co-writer of Under The Radar column in Scotland on Sunday, which exclusively focuses on emerging Scottish talent.

Michael Lambert (Wide Days / A Modern Way Management)

Michael Lambert runs Edinburgh-based artist management company A Modern Way and music marketing agency Aimless Play, working with artists including Idlewild, We Were Promised Jetpacks, Fatherson, Roddy Woomble, MEMES, Tom Joshua and Zoe Graham.

He is also a director of Scotland’s award-winning Music Convention Wide Days, which was founded in 2010, and takes place in Edinburgh each Spring. Parent company Wide Events CIC also delivers the Scottish presence at key international events including SXSW, ESNS, The Great Escape, FOCUS Wales and more.

Anika Mottershaw (Bella Union)

Anika Mottershaw is the A&R and Project Manager at Bella Union where she has worked for the past twelve years. Anika started at Bella Union after moving to London, dropping out from university and meeting label founder Simon Raymonde at the gigs she was going to. Not long after this, Anika became Label Assistant, signing her first artist in 2012. She now works as A&R and is the project manager for about half of the roster, working closely with the Bella Union artists. Outside of the label Anika is a huge fan of literature and film, and loves to get involved in creative endeavours as often as possible.

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