Adam Williams (Clwb Ifor Bach & Swn Festival)

Adam Williams is a Welsh live music promoter based in Cardiff. Adam can be found mostly at Clwb Ifor Bach where he’s the Live Music Manager, also promoting gigs across Cardiff and the occasional small tour across Wales. Since promoting his first show in 2011 Adam has brought the likes of Mogwai, Thee Oh Sees, John Grant, Shame, Low and Wiley to the Welsh capital. Most recently, Adam became the Booker and Programmer for Swn Festival (with Clwb Ifor Bach taking over the reigns in 2018) and in November 2018 launched the first in a series of Welsh Showcase events at The Lexington, London.