LOA (Regina, Canada)

Emerging from the “Queen City”- Regina, Saskatchewan, LOA is the feminine force behind the new-wave sound that is rising out from the prairies. In a land primarily known for its country singers and acoustic guitars, the Canadian electronic R&B/soul singer-songwriter aims to breathe new life and substance into the prairie sound. Likened to that of dark, electronic R&B artists such as Banks, Grimes, and Purity Ring, LOA brings her own coalescence of dark mysticism to the genre, making her better known to many as the "3 Witch”. Working with recording and mix engineer Walt Jeworski from the world-renowned, NYC-based MSR Studios, LOA premieres her first single, Funeral, from her upcoming debut album, Tide. Produced by Heights Beats (producer on Shad’s Juno Award-winning album TSOL) and mastered by Colin Leonard, mastering engineer behind Bryson Tiller’s critically acclaimed, certified-platinum debut album, T R A P S O U L, Funeral speaks about the death of previous identities in exchange for finding strength in a new one. The single combines LOA’s experience in a variety of genres to develop a new-wave blend of smooth, modern R&B/soul. Funeral was exclusively premiered on Exclaim!, Canada’s leading alternative music and culture magazine. The single has since received significant press coverage, including a feature in Hillberg & Berk’s very own online lifestyle blog, H&B Life. By the end of 2016, Funeral was named Favourite Regina Discovery in Chart Attack’s yearend article, The Best Music of 2016 From Cities Around Canada. Funeral is currently available for streaming and purchase on iTunes, Apple Music, Spotify, and all other major music platforms. LOA has performed across Canada, touring through Ontario during Trifecta’s #Thre3InThe6ix Tour this past May, as well as opened for notable SK-based hip-hop and R&B acts such as DGS Samurai Champs, Queen City Stoop Kids, and Mikey Dubz. Her music has also been paired with highly esteemed SK-based fashion designers such as Hillberg & Berk and Empire Nomad. LOA is currently preparing for her upcoming Canada and UK tours this spring. These tours will be surrounding her showcase performances at this year’s Canadian Music Week in Toronto, ON, as well as FOCUS Wales Festival in Wrexham, Wales. Stay tuned for LOA’s debut album, Tide, scheduled for release in 2017.

UnDegUn / Friday 12th May / 07:50 PM

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